汽车开始“监控”你：车载广告时代来临
美国汽车记者Zerin Dube在2025年11月24日发现其Jeep Grand Cherokee启动时出现了来自Stellantis的广告，这标志着汽车作为一种“平台”的转变。
过去几十年，汽车逐渐从机械控制转向电子控制，如电子油门、电助力转向和电子制动，并通过CAN总线进行内部通信。
特斯拉在2012年引入了OTA软件更新，这使得汽车制造商能够远程向车辆推送更新和广告。
这种趋势源于从1986年配备触摸屏的Buick Riviera到2012年特斯拉Model S的创新，最终导致汽车仪表盘上出现了越来越多的屏幕，以及汽车功能被数字化和远程可控。
查看原文开头（英文 · 仅前 3 段）
On the morning of November 24, 2025, automotive journalist Zerin Dube opened the door of his Jeep Grand Cherokee, settled into the driver’s seat, and pressed the start button. The dashboard came up. The infotainment screen ran its boot animation, blinked to the home view, and then loaded an advertisement on top of the home view. Not a service reminder, not a recall notice. A promotional offer: $1,500 in Loyalty Retail Bonus Cash toward the purchase of a new Jeep, timed to appear at startup, configured to linger for fifteen seconds, and programmed to return at the next ignition cycle if he failed to dismiss it quickly enough.
He photographed the screen and posted it to X. The caption: “Late stage capitalism popping up on our Grand Cherokee.”
Zerin Dube's photograph of the startup ad, posted to X on November 24, 2025.
※ 出于版权考虑，仅引用前 3 段。完整内容请阅读原文。